Is It Live Records/L.U.C. Productions is an independent recording and production label, specializing in the hip hop, R&B and pop genre, as well as media, motion pictures and visual entertainment. We create quality music with the most creative artists, producers and songwriters, concentrating on supplying all the tools an artist needs to build the foundation to develop their craft, as well as giving opportunities for the community to learn and experience the basics and growth of the music industry.


Founded by Giovanni Mr Amazing